- The Product Sampling program will allow brands and sellers to test out their products before launching them on a big scale.
A day before the launch of Amazon Prime Day 2022, Amazon India announced the launch of the Product Sampling program. The program will enable brands and sellers on the Amazon marketplace to increase product awareness by offering samples to prime members. Brands can create campaigns to create awareness around the new product and get feedback from prime members and detailed reports to boost the product development phase.
The Product Sampling program was running as a pilot program for 6 months and 35 brands, including Sirona Hygiene, Auric, and Nutriorg, among others, participated in testing the program’s efficiency and effectiveness. The Pilot program enabled brands across several categories, like Grocery, Beauty, Health and Personal Care, to reach their target audience, driving conversions and getting meaningful feedback. The Product Sampling program played a key role for products such as Sirona Period Pain Reliver, FURR Disposable Body Hair Removal Shaving Razor, and Chaayos Strong Golden Assam Tea in becoming bestsellers on the Amazon marketplace.
In a nutshell, the Product Sampling program will help brands continuously drive innovation and reach their target audience to scale in a contactless manner.
Sumit Sahay, Director, Selling Partner Services at Amazon India, said “The Product Sampling program brings efficiencies for brands that are looking to embark on product trials – enabling them to target customers accurately and get access to reports that share robust insights and feedback on their products. Ahead of Prime Day 2022, several brands have launched new products on Amazon.in, and the Product Sampling program, that we are introducing for the very first time, will enable them to drive discovery and trials of their products. This launch ties in with Amazon’s commitment to provide MSMEs and brands a relevant and delightful selling experience by working backwards from their needs and innovating on their behalf to enable them to leverage the Amazon India marketplace to its full potential.”
