In light of the increasing number of online scams, Amazon India has announced a new consumer awareness initiative – #FightTheFraud. Amazon India has collaborated with the CyberPeace Foundation and Knowledge Partner Rashtriya Raksha University (RRU) to drive awareness around online scams and cyber crimes.
This is a one-of-its-kind initiative in India, and Amazon India hopes that it will help protect consumers from becoming victims of fraud. The campaign will include educational content including webinars, social media awareness campaigns and capacity-building workshops to help consumers stay safe online.
While speaking about the collaborative effort to fight online scams and cybercrime, Sumit Sahay, Director, Seller Partner Services, Amazon India, said, “There is growing uncertainty around cybercrime, and it remains a significant issue plaguing oblivious consumers across industries. We believe that through efficacious collaboration between the stakeholders, which includes industry leaders, policymakers, law enforcement agencies, and consumers, we will be able to resolve this complex issue and derive key learnings. #FightTheFraud initiative is a valuable first step toward bringing together the stakeholders and will serve as a vantage point for collective action.”
Lt General (Dr.) Rajesh Pant (Retd.), National Cyber Security Coordinator (NCSC), Government of India said, “`The World Economic Forum (WEF) has termed cybercrime as the biggest man-made risk to the economic progress of nations and it is said that in a few years of time the total losses, globally are going to touch $10 trillion dollars. Per a report titled Cyber Prabhaav published by the Ministry of Home Affairs, the first quarter of 2022 saw a rise of 31% in reported complaints, on the government portal cybercrime.gov.in, as compared to the last quarter of 2021. #FightTheFraud initiative is both timely and important given the rising incidence of online scams over the last few years.”
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