India Hand Sanitizer Market Outlook, 2025| Market Size, Market Share, Market Trends, Market Dynamics, Market Forecast : Bonafide Research
The report titled “India Hand Sanitizer Market By Value & Volume, By Segment (Alcohol Based, Alcohol Free), By Format (Liquid, Gel & Others), By Brand (Dettol, lifebuoy, Protekt, Himalaya, Savlon etc.), By End User (Institutional, Residential), (Trends & Forecast), Outlook, 2025” gives a complete insight of the performance of hand sanitizer products in Indian market. With changing lifestyle & preferences of consumers and ever-increasing health hazard owing to recurrence of viral infections, there has been a growing need for getting instant and active protection against germs. The advantages of the product including easy to carry as it fits perfectly into one’s pocket and is to be used without water or soap, and hence it convenient for the consumer to keep hands clean and safe on the go which enhance the demand for hand sanitizer products in the country. At the current scenario with the outbreak of number of infectious disease the hand sanitize market is at the booming era which had inculcated a sense of awareness among the consumers for keeping themselves sanitized. This report provides with the detailed analysis of hand sanitizer products and its functioning with historical and forecasted value as well as volume along with top performing companies profiled in the report.
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There have been the presence of hand sanitizer products in the market since long in the market, Indian consumers are not used to consume hand sanitizer on a regular basis. During the swine flu, SARS epidemic and Covid 19 (corona virus), the hand sanitizer products came into the forefront where people became health conscious. The Indian hand sanitizer market is bifurcated in three forms such as liquid, gel & others (foam). In last couple of years market have seen an exponential growth of above 20% CAGR. These products are then submerged in two forms such as alcohol and non-alcohol sanitizers out of which the former have the highest portion in the market. However due to some drawbacks observed in alcohol based sanitizer on the basis of its usability. For that reason few brands have introduced alcohol free hand sanitizer, which contains triclosan, quaternary ammonium compounds (notably benzalkonium chloride or benzethonium chloride) instead of alcohol to reduce microbes.
The government’s Swachh Bharat Abhiyan and various campaigns by major companies to wash hands to get rid from the infectants is also making people turn to sanitizers for keeping the hand germ-free. Railway stations, hospitals, shopping malls, schools and colleges are where they are purchased extensively even though major sales outlets remain chemists and grocery stores. The consumers are now a days moving towards environmental friendly products in that case The demand for organic hand hygiene products are increasing on the back of growing health concerns in India. Thus, manufacturers are launching products made from natural oils. It is also commonly stated that plant based hand hygiene are better for the environment than synthetic molecules.
Major companies and their brands
• Reckitt Benckiser (India) Ltd – Dettol
• Hindustan Unilever Limited – Lifebuoy, Pears
• Godrej Consumer Products Ltd – Protekt
• The Himalaya Drug Company – Himalaya
• Dabur India Limited – Dabur
• Colgate Palmolive (India) Ltd- Palmolive
• ITC Limited – Aashirvaad, Sunfeast, Dark Fantasy, Delishus, Bingo!, Yippee!, Candyman, mint-o, Essenza Di Wills, Fiama Di Wills, Vivel, Engage and Superia
• 3M company – Avagard
• Vi-Jon Laboratories – GermX, Mountain falls, Swan
• Herbal Strategi – Herbal Strategi
Other companies
Jiva Naturals, Zuci Naturals, Vitro Naturals, Universal Essence, Lilium Herbal, Le Boneheur, Gojo Industries, Mirah Belle, Winova, Livsure, Pocket Inc.
Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25
Aspects Covered In This Report
• Global hand sanitizer market with its value and forecast along with its segments
• India hand sanitizer market with segment (Liquid, Gel, Others) along with value and forecast
• Product price and variant analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation
Approach of the report:
This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data’s from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to hand sanitizer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Keywords: Global, India, Hand, Sanitizer, Alcohol, Alcohol free, Liquid, Gel, Foam, Dettol, Savlon, Lifebuoy, Pears, Himalaya, Epidemic, Outbreak, Covid 19, Dabur, Vivel.
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Table of Contents
1. Executive Summary
2. Report Methodology
3. Demographics & Healthcare Spending
4. Global Hand Sanitizer Market outlook
4.1. Market Size By Value (Alcohol, Non-Alcohol)
4.2. Market Share
4.2.1. By Region
4.2.2. By Country
4.2.3. By Product type
4.2.4. By Sales Channel
4.3. Global Gel Hand Sanitizer Market Outlook
4.4. Global Liquid Hand Sanitizer Market Outlook
4.5. Global Foam Hand Sanitizer Market Outlook
4.6. Global Spray Hand Sanitizer Market Outlook
5. India Hand Sanitizer Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Brand
5.2.2. By Segment
5.2.3. By Format
5.2.4. By End User
5.3. Product, Variant & Pricing Analysis
6. India Economic Snapshot
7. Raw Materials and Manufacturing Process
8. Market Dynamics
8.1. Key Drivers
8.2. Key Challenges
9. Market Trends & Developments
9.1. Alcohol Free Hand Sanitizer – Making Footprints in Indian Market
9.2. Ongoing Demand For Hand Sanitizer From Institutional Segment
9.3. Growing Demand for Environment-Friendly Natural Hand Hygiene Products
9.4. Increasing trends of Cosmetic Hand Sanitizers
9.5. Growth of demand for Touchless Hand sanitizer dispensers
10. Competitive Landscape
10.1. Porter’s Five Forces Analysis
10.2. Company Profile
10.2.1. Reckitt Benckiser (India) Ltd.
10.2.2. Hindustan Unilever Limited
10.2.3. Godrej Consumer Products Ltd.
10.2.4. The Himalaya Drug Company
10.2.5. Dabur India Limited
10.2.6. Colgate Palmolive (India) Ltd.
10.2.7. ITC Limited
10.2.8. 3M Company
10.2.9. Vi-Jon Laboratories
10.2.10. Herbal Strategi
10.3. Company Overview
10.3.1. Jiva Naturals
10.3.2. Zuci naturals
10.3.3. Vitro Naturals
10.3.4. Universal Essence
10.3.5. Lilium Herbal
10.3.6. Le Boneheur
10.3.7. Gojo industries – Purell
10.3.8. Mirah Belle
10.3.9. Winova
10.3.10. Livsure
10.3.11. Pocket Inc.
11. Strategic Recommendations
12. Disclaimer
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