After all these years, many advertisers still think that all they need is a synch and master license; or they think that because their production is non-union, ...

Let’s take a look at musician's "new use" and "re-use" fees and how they relate to music used in your ad campaign. If you intend to license a song/track for ...

Let’s take a look at licensing different types of recordings, not so much as a creative option, but as a practical/logistical consideration for your campaign. ...

Whether you’re making a musical, feature, or a commercial, one of the first decisions a music supervisor and producer must make is about casting SAG actors and ...

Three ways Michaelwelshprods get brands to license a track. Original Masters Are Recordings/tracks produced by a popular artist getting enough sales/ ...

When you are producing music in advertising you can go about two ways either using original master recording or choose a music cover. Companies and brands ...

Ok, let's take a look at licensing different types of recordings, not so much as a creative option, but as a practical/logistical consideration for your ...

Marketing managers' role is to work all over the music industry, wherein they design and deploy advertising campaigns to promote products and services. ...

Film clip advertising works best for upcoming startups and corporate business companies. However, each art and artistic contribution included in the film clip ...

Music is like our best friend as usually some tones are associated with us always. It evokes emotions along with the foster connection. Alternatively, when ...